Projects.

From content creation to data storytelling—below are a few highlights of my work over the years.

Content Creation & Strategy.

Strategic Content & Communications Materials: Author strategic communications plans, press releases, thought leadership bylines, and blogs for B2B tech, fintech, and nonprofit organizations.
Gusto Customer Case Studies: Developed 10+ customer case studies for the website, sales team, and executive leadership to reference the business impacts.
Center for Western Priorities Campaign Analysis & Report: Wrote the Winning the West 2018 report analyzing 20+ key political races, alongside a series of Medium posts examining public lands issues and Western voter trends ahead of the 2020 election.
Resources Legacy Fund Video Production & Website Redesign: Produced multiple interviews in Huntington Beach for California Desal Facts, managing interviewee recruitment, crew logistics, day-of interviews, and post-production alongside a website refresh with updated copy and graphics.
The BELE Network Strategic Messaging & Web Content: Supported in developing an A/B-tested messaging framework, strategy brief, and website copy; collaborated with designers to launch brand guidelines and presentation templates used by 100+ network members.

Data Communications Programs:
- For BILL, designed a refreshed program playbook and strategy, defining a strategic roadmap to streamline complicated processes into repeatable workflows, while leading end-to-end development of data reports. Managed the launch of the first data report autonomously to coincide with a product launch.
- At Gusto, managed the economic data program alongside senior economists and the communications team, analyzing workforce trends and economic impacts on small businesses during the pandemic. Project-managed timelines, elevated internal engagement, and tracked the program’s impact.
Customer Storytelling Program: Built and managed Gusto’s customer storytelling program and repository, conducted weekly customer interviews to source compelling stories for multi-channel activation across media, case studies, executive meetings, and social channels.

Gusto Data & Customer Media Wins: Secured media opportunities and developed reporter relationships. Led the complete media cycle—identifying narrative angles, target lists, pitching trade and tier-1 outlets, securing coverage, and preparing economists and small businesses with briefing documents.
- Secured coverage includes: CBS News, Remezcla, The 19th, CalMatters, Los Angeles Times, Business Insider, The New York Times, NPR Marketplace, CNBC, and NBC Nightly News.
GoFundMe National Media Execution: Led earned media strategy across English and Spanish markets, pitching 5,000+ campaigns; secured coverage for partnerships including the Obama Foundation’s Global Girls Alliance Fund, FWD.us DACA renewal funds, gender-affirming care, and March For Our Lives.
Centro Legal de la Raza Media Training: Designed and delivered media training to 30+ staff members, preparing leadership for interviews, including Oakland Magazine’s executive profile.

Executive Social Strategy & Thought Leadership: Support with narrative development and full content lifecycles for corporate social channels and executive leadership on LinkedIn; identifying core messaging pillars, byline opportunities, and translating complex industry trends into high-impact thought leadership.
Award Submissions: Research, draft, and submit compelling executive and business award applications that elevate C-suite visibility for tech clients. Wins include securing Gusto executive on Business Insider’s most innovative HR leaders list.
University of California, San Francisco (UCSF) Social Media Growth: Managed multi-channel strategy for the Graduate Division across Instagram, Threads, and X—increasing Instagram post engagement and net followers within three months.

UCSF In-Person Events: Established the first-ever Events Specialist role for the Graduate Division, leading complex, large-scale events (New Student Orientation, Commencement, Postdoc Slam) for 300-900 attendees. Managed run of show, 50+ volunteers, vendor contracts, and communications with students and attendees.
Gusto’s Virtual Roundtable: Executed first-ever HR roundtable. “Future of Work: Hybrid and Remote Workforce Trends and How Leaders Can Empower Their Employees Today,” partnering with economists, HR influencers on LinkedIn and X (Twitter), and C-suite executives across panel prep and cross-channel promotion.
United Way of Greater Los Angeles’ Film Screenings: Coordinated LA County-wide film screenings for the Everyone In campaign, overseeing local community partnerships, staffing and execution, and media placement.